Arrrrgh!

Pirates of the Caribbean 2: Dead Man's Chest set an opening weekend box office record pulling in a whopping 132 million, and I just gotta ask...why? I mean, other than the glaringly obvious yummy eye-candy, Johnny Depp and Orlando Bloom. The first one was good and all, and Lord knows I saw it more than once (Johnny was marvelous, okay..."pirate" was never so sexy!), but what is it that is bringing the movie-goers out in droves? Is it that there is finally a movie out for adults to enjoy after the beginning of summer onslaught of children's movies that we had to endure? Or could it be that more people have decided to forego their summer vacations this year because of the ridiculous hike in airfares? Not to mention that they could cough up the bucks a dozen times over to see Pirates and still spend significantly less than they would on that gas guzzling road trip? Perhaps it is just a combination of all of the above.

Disney has got it goin' with the marketing of this flick as well. Although I was a bit perplexed when taking stock of all the Pirate paraphernalia cluttering The Disney Store while shopping yesterday. This isn't exactly a movie geared towards the youngest crowd but you wouldn't know that by glancing around their store.